Whatever life throws
NLP Practitioner Education
THE PROJECT
‘Helping you get from where you are today to where you want to be’
To launch ‘Whatever life throws’, a fresh and innovative personal and professional development brand, we created a visually strong brand identity, accomplished by a wide selection of colours and bold graphics.
The brand’s key essence of being playful but serious, contemporary but traditional, trustworthy and professional, innovative and accessible; was mirrored across every piece of communication.
The work is still ongoing.
CLAUDIA’S PART
Lead Designer
Art direction
Direct client & production contact
Brand design consultant [for web design agency, Design interns]
- brand identity ‘whatever life throws’
- colour palette
- full brand guidelines
- stationery [business cards, letterheaded paper, compliment slip, editable templates]
- course material [in-room pull-up banner, study material, name badges, presentation slides, certificates]
- promotional material [magazine advert, poster, course leaflets, flyer]
- give aways [mug, tote bag, folder, sticker]