Weight Watchers
Get Gorgeous Lounge
THE PROJECT
To engage consumers with the Weight Watchers Foods brand, we created the Weight Watchers Foods ‘Get Gorgeous Lounge’ – a mobile, emotionally engaging experience that allowed people to interact with the brand.
For over 24 weeks the lounge traveled to key locations across the UK (like London, Birmingham, Manchester) distributing samples of Weight Watchers’ meals. Visitors got offered meals and snacks from the extensive selection of Weight Watchers Foods and were treated to free massages and a nail treatment to just feel gorgeous.
CLAUDIA’S PART
Lead Designer
- Get Gorgeous Lounge brand Identity
- colour palette
- 3D visualisation of experience
- large scale prints
- competition flyer
- data capture material, tent cards
- staff uniform
PRESS
Brand Republic
Event Magazine
Field Marketing & Brand Experience
FieldStar