Royal Wedding



With most of Britain embroiled in Royal Wedding fever, we created some suitably regal experiences in their flagship store on New Bond Street to mark the occasion.

Inspired by an old Swiss tradition of planting a pine tree in tribute to newly-weds, Victorinox teamed up with charity ‘Trees for Cities’ to encourage Londoners and visitors alike to plant a tree in commemoration of Wills and Kate’s big day. Recycled seed packets will be given out to passers by on the weekend of the big do.

Wedding-esque invites were also distributed, encouraging people to pop by the store and join the Victorinox tea party. A wedding cake included.



Lead Designer
Liaised with printer

  • designs
  • seed pack & wedding invite with special finish
  • e-invite



Field Marketing & Brand Experience
Marketing Magazine

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