Sony
Walkman Studio
THE PROJECT
With the launch of the experiential campaign ‘SONY WALKMAN studio’ we created a fun and engaging product set up to raise the profile of the Walkman E series to younger shoppers. Carried out in shopping centres around the UK in the run up to Christmas, the giant and colourful WALKMAN studio hosted a karaoke booth, photo booth and product displays to highlight the products’ features and colour range.
Karaoke performances and photo booth pictures could be shared via social media or printed-out.
In addition we provided vouchers and a product questionnaire. They were also interviewed about their experience with the new product.
CLAUDIA’S PART
Lead Designer
Direct client contact
Liaised with production company & printer [quality management]
Overseeing install [quality control]
- brand identity Sony Walkman studio
- graphics
- Sony Walkman studio tour floor plan
- large scale print [photo booth, karaoke booth, product display, floor mat]
- photo booth touch screen designs, branded print out
- survey, voucher, promotional material
- staff uniform
PRESS
Event Magazine
Marketing Magazine
Field Marketing & Brand Experience