Walkman Studio



With the launch of the experiential campaign ‘SONY WALKMAN studio’ we created a fun and engaging product set up to raise the profile of the Walkman E series to younger shoppers. Carried out in shopping centres around the UK in the run up to Christmas, the giant and colourful WALKMAN studio hosted a karaoke booth, photo booth and product displays to highlight the products’ features and colour range.

Karaoke performances and photo booth pictures could be shared via social media or printed-out.

In addition we provided vouchers and a product questionnaire. They were also interviewed about their experience with the new product.



Lead Designer
Direct client contact
Liaised with production company & printer [quality management]
Overseeing install [quality control]

  • brand identity Sony Walkman studio
  • graphics
  • Sony Walkman studio tour floor plan
  • large scale print [photo booth, karaoke booth, product display, floor mat]
  • photo booth touch screen designs, branded print out
  • survey, voucher, promotional material
  • staff uniform



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Field Marketing & Brand Experience

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