Samsung GALAXY Studio
Pop-up at BOXPARK
THE PROJECT
Samsung gave its Shoreditch Galaxy Studio a music-inspired makeover over the months OCT – DEC 2013, transforming it into a 1990s-themed vinyl record store with a twist of electronic dance. This was part of Samsung’s on-going culture-led projects that show off the creative potential of their cutting-edge technology. Customers and electronic music lovers could explore the latest Samsung products whilst listening and dancing to live DJ sets.
The GALAXY Studio vinyl app run on Galaxy smartphones and the Note 3 used NFC technology to engage customers to explore the possibilities of the devices. The smartphone app enabled them to scan the vinyls (frames on wall) and instantly listen to the music.
‘Our objective in opening the Samsung Galaxy Shoreditch Studio is to show the large creative community in East London the creative capabilities of our range of Galaxy devices,’ Ines van Gennip, Marketing Director, Samsung said.
In partnership with Mixmag, Samsung cranked up the electronic dance sessions with live performances from some of the UK’s best DJs including Greco Roman, Defected, Hospital and Anjunabeats.
CLAUDIA’S PART
- Design support
- Various design assets: wall graphics, vinyl stickers, flyer, etc.