Samsung GALAXY S4
UK Launch phase
THE PROJECT
The second phase of the Samsung GALAXY S4 launch was the actual launch phase. Revealing the long anticipated smartphone, emphasising on product placement. Again this was rolled out heavily in out-of-home but also print and retail. The biggest coup for launching the GALAXY S4 was targeting UK’s largest out-of-home sites, the IMAX and the Cromwell Road Domination.
The IAMX, usually lit white, was taken over by Samsung’s signature blue. The take over was a first for the brand and Cheil UK.
Cromwell Road Domination is located on the busiest ‘A’ road in Europe, targeting traffic out of and into London. The 75m long advertising space catered for a special 3D build to have a massive impact during the S4 launch phase.
CLAUDIA’S PART
- Progressing campaign assets
- Developing and designing launch campaign assets (6$, 48$, 96$, digital screens, London Underground take over, etc.)
- Special designs for out-of-home for IMAX and Cromwell Road Domination
- Managing pre-print production (in-house) and final sign off alongside CD and ECD
- Adaptations for digital, online, retail (bespoke formats)