O2 Sponsorship

O2 Academy venues



In 2009 the Academy Music Group with Sponsorship by O2 took over the former Carling academies, invested and created icon music and dance venues across the UK.

O2 Academy Venues attract over 3.5 million customers per annum. Currently there are 15 sites, including South London’s award winning concert venue, O2 Academy Brixton and O2 Shepherd’s Bush Empire, and hosted some 4,000 events across its venue estate in 2011.

We were brought on board to enhance customer experience and create an ever lasting pre, during and post gig experience. Developing O2’s position as the number 1 brand associated with music, we integrated Sponsorship into all communication channels. Using the venues, Facebook, Twitter and Youtube; we have delivered engagement for fans and bands to build communities. Venue interior with bespoke music furniture like flight case seating, amp walls and guitar chandeliers were just the first of many touches.



  • merchandise / give aways [bespoke lanyards, card holders, tote bags, plectrums, …]
  • customer activation [print, online, interior, social media, chip van, …]
  • O2 Academy TV branding [logos, colours, brand guidelines, Youtube channel, …]
  • O2 Academy app design
  • data visualisation [google analytics, music consumption, …]
  • presentation designs [global music sponsorship, artist facing, B2B, B2C, …]
  • bespoke interior solutions [wallpaper, flight case seating, amp walls, drum stool seating, chesterfields, guitar chandeliers, …]
  • 3D visualisation



Gold for Best Media at IPA Effectiveness Awards 2010


Hollis Sponsorship Awards 2012

Sponsorship of the year 2012

Brand Sponsorship 2012

Entertainment & Event Sponsorship 2012



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