O2 Drive
Better driver concept
THE PROJECT
O2 Drivemate is a concept app and online platform to educate drivers to think about a more responsible way of driving. This ranges from the amount of fuel used to smart route planning. The app also recognises driving behaviour, scoring the drivers ability to drive responsibly via GPS data. Acceleration and breaking behaviours were stored in conjunction with speed limits. They can be used in partnership with insurance companies.
CLAUDIA’S PART
Lead Designer
- Segment research
- Development of online/ app platform
- Iconography
- Visual tone of voice, layout, design