Market Sports

Keeping Shoreditch fit



Our close and long relationship with Market Sports in Shoreditch saw us doing a full re-brand and re-fit in 2010. Market Sports is one of four gyms of the Playgate group, focussing on unique and boutique style facilities.With a heritage of  21years, Market Sports started out in the Old Spitalfields Market with football pitches and swimming pool. Since 2003 they are our close neighbour in Bateman’s Row. To reflect this East London heritage we incorporated the arches of the market and some Shoreditch chick into the brand.

The facilities are split up in segments, according to our colour psychology breakdown, to enhance the gym experience.

We also looked after their website.



Lead Designer re-brand, interior, website
Direct client & production contact
Overseeing install [quality management]
Continuous pro-active approach
Brand guideline consultant [for other design agencies]

  • re-fresh of brand identity
  • colour palette according to sports related colour psychology
  • visual style, graphics
  • full brand guideline
  • interior desgins
  • large scale wall & window graphic
  • outdoor signage
  • website design
  • staff uniform
  • merchandise
  • 20-years anniversary hero campaign


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